The Foods and Drug Administration (FDA) is demanding that 4 tobacco providers cease promoting 44 distinctive flavors of vaping liquid and hookah merchandise that the company explained are currently being offered illegally.
The actions come as the company is striving to crack down on the youth epidemic of e-cigarette use.
The company on Thursday explained it has issued warning letters to Mighty Vapors LLC, Liquid Labs USA LLC, V8P Juice Worldwide LLC and Hookah Imports Inc. and has sought their response inside 15 days.
Failure to accurate the violations may perhaps end result in even more action, this kind of as seizure or injunction, the company explained.
The FDA explained the providers have been promoting merchandise that had been launched to the industry right after the efficient date of a rule that gave the company the authority to regulate all tobacco merchandise. Underneath the rule, any item launched right after that date will have to acquire FDA authorization in advance of currently being marketed.
The company acquired the authority to regulate all tobacco merchandise in 2016, but when the administration modified in 2017, the FDA made a decision to delay enforcing the laws for vaping merchandise until finally 2022. Former FDA Commissioner Scott Gottlieb moved the deadline up a 12 months to 2021 in advance of stepping down earlier this 12 months.
As a end result, e-cigarettes have largely existed in a regulatory gray location, however a federal judge final month ordered the FDA to impose a 10-month deadline on e-cigarette providers to submit their merchandise for regulatory approval.
“Today’s actions make clear that we will continue to keep a close watch on whether companies are breaking the law and will take swift steps when violations are found,” acting FDA Commissioner Ned Sharpless explained in a statement. “The marketing of illegal tobacco products is particularly concerning given the epidemic of youth vaping that we’re facing.”