- The 2019 Ford Ranger is the Blue Oval’s return to the midsize-pickup-truck market in the US.
- The segment is quite large. Folks who enjoy what pickups can do, such as hauling around mountain bikes and going on Home Depot runs, but don’t want an F-150 or a Silverado in the driveway.
- The 2019 Lariat SuperCrew four-wheel-drive Ranger I recently tested was nicely equipped and cost almost $45,000. But it was loaded with great features.
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At Business Insider, we avidly anticipated the new Ford Ranger, which is actually a built-in-America version of a global pickup that Ford has been selling outside the US. The Blue Oval is already super-strong in full-size trucks — can you say “F-150”? — and back in the day, the Ranger was a popular starter pickup.
In 2019, the entire pickup-truck market is driving US sales, and the midsize offerings are much improved over the little pickups that used to cover this segment. They’re really more like shrunken-down full-sizers, and where Chevy (as well as GMC, with the Canyon) and Ford are concerned, the idea is to offer a solid hauler that’s simply more compact than a big boy.
We’ve sampled pretty much everything the market has to offer on this front, so a key question was, “What does Ford bring to the party with the new Ranger?”
The answer is a great truck, with some great features.
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