Target announced that it will be closed on Thanksgiving, even though the fall holiday is 11 months away.
Target announced on Wednesday that it will be closed on Turkey Day in a blog post. The store was closed on Thanksgiving 2020 “in order to minimize crowds and help our guests take the stress out of getting the best deals of the season.”
A number of retail stores that partake in Thanksgiving and Black Friday sales went virtual in 2020 as the coronavirus pandemic continued to spread.
Target said that the response to being closed on Thanksgiving 2020 was “so positive” that it decided to do it again this year, saying that its stores will be “closed all day long.” The store announced that sales in November and December 2020 were larger than those of the year prior. Comparable sales in that time period grew by about 17%.
“The momentum in our business continued in the holiday season with notable market share gains across our entire product portfolio,” Brian Cornell, chairman and chief executive officer of Target Corporation, said in a statement. “We’re very pleased with our results, and the strength of our performance is a reflection of the tireless work of our team to support our guests through a safe, convenient and inspirational experience. Throughout the holidays, we delivered joy for holiday shoppers while focusing on safety — adjusting promotions to reduce crowding while delivering easy, contactless fulfillment options through Drive Up and Shipt.”