8.1 C
Houston
Thursday, October 29, 2020

Tokyo needs to convince sponsors Olympics will really happen

TOKYO (AP) – The only thing more difficult than staging next year’s Tokyo Olympics in a pandemic might be convincing sponsors to keep their billions of dollars on board in the midst of economic turbulence and skepticism.

To make the point this week, IOC President Thomas Bach will join a number of Japanese government and city officials, local organizers, and other top International Olympic Committee leaders in repeating a message they’ve failed to convey forcefully enough to deep-pocketed sponsors: Trust us, the Tokyo Olympics will open on July 23, 2021.

Bach and IOC Vice President John Coates – who oversees Tokyo preparations – are expected to speak remotely to Japanese officials as they meet on Thursday and Friday. The agenda includes plotting countermeasures against COVID-19: quarantines, rules for athletes entering the country, testing, vaccines, and the presence or absence of fans.

Few firm details are expected until late in the year or early in 2021, which accounts for the uncertainty.

The subtext is assuring sponsors that the Olympics will happen. Tokyo organizing committee CEO Toshiro Muto has acknowledged the word’s not getting out.

“The fact the Olympics are going to take place – the fact itself – is not fully distributed to the public,” Muto, speaking in Japanese, said last week. “People need to be more convinced that, yes, the Olympics will be taking place for sure.”

A former deputy governor of the Bank of Japan, Muto has been vague about how many domestic sponsors are renewing their contracts. He says of the 68 sponsors: “They are all positive.”

”We’re still in the middle of negotiations. We’re not in the phase of speaking about any concrete results.”

Surveys have shown a majority of Japanese companies and the pubic don’t think the Olympics will happen next year – or should happen. A poll published in June by Japanese broadcaster NHK said two-thirds of sponsors were undecided about extending for another year.

Keeping domestic sponsors on board is financially critical. Recruited by the giant Japanese advertising agency Dentsu Inc., domestic sponsors have paid a record of $3.3 billion – at least twice any previous Olympics – to the local organizing committee. This is over and above a dozen permanent Olympic sponsors who have signed long-term with the IOC. Some also have individual contracts with Tokyo organizers.

John Grady, who teaches sports law at the University of South Carolina, said the postponement has “created countless problems and ripple effects.”

“With the uncertainty of the Tokyo Games occurring with few or limited fans, local sponsors would be right to be cautious in investing more sponsorship dollars if they cannot reach fans on site,” Grady wrote in a email to The Associated Press “The lack of a wider international fan base that is typical at an Olympics would shrink the global audience who has access to seeing local sponsors’ activation efforts around Olympic venues in the host city.”

Despite the uncertainty, it will be difficult for sponsors to step away in a country where conformity and teamwork are valued and national loyalty could be called into question.

Japan also has a long history of supporting the Olympics, and many in decision-making roles recall fondly the positive impact of the 1964 Tokyo Olympics, which showed the country’s rebirth just 19 years after defeat in World War II.

“There’s a strong underlying narrative that this event is really good for the country,” Robin Kietlinski, who studies Japanese sports and history at LaGuardia Community College in New York, said in an interview with the AP. “I think there is almost historic pressure to have it go smoothly and to benefit Japan in some way. “

Japanese organizers are saying little about how 15,400 Olympic and Paralympic athletes, staff, and officials will be safe in Tokyo.

“The environment, when it comes to Tokyo, will be different than from the environment today,” Bach said earlier this month. “We only do not know which way.”

Bach has said that even if rapid tests and a vaccine were available, they will not be the “silver bullet.”

A study last week from the University of Oxford showed Tokyo to be the most expensive Summer Olympics dating from 1960. And the meter is still running.

Japan’s Kyoto news agency also reported again this week on more details about the bribery scandal that seemed to have helped Tokyo land the Olympics.

David Leheny, who teach politics as Japan’s Waseda Univeristy, suggested “hard-fought” talks are taking place with sponsors.

“My guess is that there will be a round of negotiation for lighter sponsorship contracts, with the firms holding most of the cards on the terms if they remain cohesive,” Leheny said in an email.

“The organizers don’t want to give up on any sponsors but also don’t want to look like extortionate bullies in the midst of a pandemic/recession … none wants to be the first to be seen as abandoning them.”

___

More AP sports: https://apnews.com/apf-sports and https://twitter.com/AP_Sports

Copyright © 2020 The Washington Times, LLC.



Washingtontimes

Latest news

France’s Charlie Hebdo Sparks Turkish Fury With Cartoon Of “Erdogan In Private”

A new satirical cartoon from the French weekly Charlie Hebdo has sparked fury in Turkey and is worsening the diplomatic spat between Turkey and France...

Virginia Governor Signs Bill Banning No-Knock Warrants

Virginia Gov. Ralph Northam (D) on Wednesday signed into law police reform legislation that includes a ban on no-knock warrants, making the commonwealth the...

The Armenian-Azerbaijani War After One Month

Submitted by SouthFront.org,After a month of war, the Turkish-Azerbaijani bloc continues to keep the initiative in the conflict, exploiting its advantage in air power,...

Related news

Trending News

White House Blocks CDC ‘No Sail’ Order

The Centers for Disease...

Rasmussen poll says 46% of black voters approve of President Trump

A daily tracking poll of President Donald Trump's job approval released Friday showed an eye-popping surge in approval for Trump among black voters. According...

DHS pushes back on reports lawyers can’t find parents of children separated at border

A Department of Homeland Security spokesman pushed back against a news story claiming that...

Joe Biden Boasts Of ‘Most Extensive’ Voter Fraud ‘In The History Of American Politics’

Democratic Presidential Nominee Joe Biden recently bragged that Democrats have created the “most extensive and inclusive voter fraud organization in the history of American...

Joe Biden was the “Big Guy” Getting 10% of the Deal With Chinese Businessman Says Insider

  Among the second set of documents released by the New York Post last week were emails involving two different business schemes Hunter Biden is...

Former never-Trumper James Lindsay on why he just CAN’T vote for Joe Biden

This is a moment "Cynical Theories" author James Lindsay probably hoped would never come. The liberal mathematician and host of the "New Discourses Podcast"...

Secret Service Travel Logs Match Details in Alleged Hunter Biden Emails

Secret Service logs obtained earlier this year by Senate investigators include dates and locations matching those discussed in the emails allegedly belonging to Hunter...

Cycle Threshold Value Missing in CCP Virus Case Numbers: Experts

News Analysis Since the beginning of the CCP (Chinese Communist Party) virus pandemic, policymakers in the United States have relied heavily on the daily positive cases—confirmed by...